DIY
Scrapbooking
An Interview
With Sandi Genovese
by Rebecca Ludens
I
recently had the opportunity to talk to Sandi Genovese, the Senior Vice
President and Creative Director at Ellison, about her upcoming series for the
DIY Network, Scrapbooking. This series is going to be an in-depth
resource for scrapbookers across the country as it focuses on the hottest new
products and the most exciting new techniques in the industry.
I asked Sandi what scrapbookers can expect to see featured on the show. She replied that each of the 65 half-hour long episodes will focus on a recurring theme such as journaling or cropping, or will be product driven with an emphasis on new products for scrapbookers. Topics in upcoming episodes will include: Pets, Scrapbooking Tools, Seasons and Holidays, Baby, Wedding, and Scrapbooking Gadgets, just to name a few. All of the shows will be technique driven; therefore instead of teaching how to create a specific layout, they will teach scrapbookers useful techniques that they can incorporate on any page in their albums.
Given the broad range of topics that the show will address I was also curious what level of scrapbooker would benefit from the show. Do the episodes focus on advanced scrapbooking techniques, or on projects that every scrapbooker could easily complete? To this, Sandi replied that the difference between an "advanced" technique and a "basic" one is really just the number of steps involved in being able to complete the project. The series of steps makes all the projects possible for any scrapbooker willing to take the time to complete more steps.
What makes this series especially unique and beneficial for scrapbookers? DIY is "truly interactive television." Scrapbookers may visit DIYnet.com beforehand to download step-by-step project sheets so that they can follow along with each episode. Even if the DIY Network is not available in their area, scrapbookers will find complete project sheets and instruction on the web site.
More information about the series from the DIY Network:
DIY - DO IT YOURSELF NETWORK TO DEBUT
‘SCRAPBOOKING’ SERIES
Sandi Genovese, Noted Craft Expert, Author, and Educator to Host
FOR IMMEDIATE RELEASE - Knoxville, Tenn. - Reflecting the surging popularity of homespun crafting activities, DIY - Do It Yourself Network will follow up its successful five-part workshop DIY Scrapbooking with an entire television series devoted to the subject, Scrapbooking. The network has signed Sandi Genovese, noted craft expert, educator and author of the scrapbooking guides Memories in Minutes and Creative Scrapbooking, to host Scrapbooking, premiering Monday, December 31. (*See below for series presentation times.) DIY, from the architects of Home & Garden Television, provides step-by-step guides to home and hobby projects, both on-air and online (at DIYnet.com).
The half-hour, 65-episode series will feature tips and project ideas for grouping and decorating photos and miscellaneous memorabilia. From travel scrapbooks to family tree albums, Genovese will cover everything from getting started to advanced techniques such as pop-ups, mosaics, memory folding and quilted pages. The on-air series will be complimented by detailed scrapbooking project information on DIY’s companion Web site.
Sandi Genovese, “the diva of die-cuts,” serves as senior vice president and creative director for Ellison Craft & Design, where she oversees art direction, pioneers new product development, produces videos, writes books and articles, and develops workshops on Ellison products.
In addition, Genovese travels internationally, giving workshops on greeting cards, scrapbooking, and other craft projects. She has shown hundreds of thousands of television viewers how to make their projects memorable. Her appearances include Good Morning America, The View, The Carol Duvall Show, Home Matters, and Smart Solutions. She has written numerous articles and created projects for publications such as Creating Keepsakes, Memory Makers, Good Housekeeping Do it Yourself, Family Circle, and Craftrends.
*Scrapbooking will debut on DIY - Do It Yourself Network on Monday, February 4th, running weekdays at 8:30 a.m. ET/5:30 a.m. PT, 1:30 p.m. ET/10:30 a.m. PT and 7:30 p.m. ET/4:30 p.m. PT. It will also air on Saturdays and Sundays at 9:30 a.m. ET/6:30 a.m. PT, 7:30 p.m. ET/4:30 p.m. PT and 12:30 a.m. ET/9:30 p.m. PT.
